John's Place Diner
Website
For this conceptual website project, I explored branding and storytelling with creating a brand new user experience.
Growing up, I often ate at this diner with my family. The atmosphere was always warm and welcoming. Years later,
I learned about how John's Place diner was founded in 1980 by a newlywed couple who set out on a mission to serve their community. Today, their family continues to take pride in using the best ingredients at an accessible price. To me it was clear that they put a lot of love into the work they were doing, and it made me wonder what it would look like if this was carried over into their online presence.

Concept
Sharing Family Recipes

Recipe book motifs to carry the personality and roots of John's Place as a place that treats their customers like family.
